An article in the NZ Herald today is full of retailers’ lament about how consumers can buy $300 shirts online for $150 from overseas.
While that’s great for consumers, it also means a huge number of purchases that would have been made with local retailers are now going overseas and delivering little economic benefit to this country outside the freight sector.
Wrong – when I buy a shirt for $150 that I was willing to pay $300 for, I receive an “economic benefit” (otherwise known as consumer surplus) of $150. This is a genuine benefit that I receive, and while local retailers are worse off, it’s quite wrong to say there’s “little economic benefit outside the freight sector”.
More generally the issue is about the gains from (international) trade. Online retailers overseas have economies of scale that local retailers can’t match, hence their lower prices. This is a good thing for the country as a whole. It will be painful for local retailers, and some of them might go out of business or be forced to be more efficient. But overall there is a net economic benefit if shirts that formerly cost $300 can now be had for half price. We can outsource retailing activities to other countries that are relatively more efficient, and use our scarce resources to produce other things.
If you have trouble seeing this, think about it from a personal point of view. Imagine you had to produce all your own clothes, grow your own food, and build your own house. You’re probably not very good at many of those things, and you’d work extremely hard to achieve a meagre standard of living. So you don’t do that, you specialise in teaching, or law, or medicine, and trade your services for things produced by other people. If someone else is more efficient than you at producing something, you should let them do it and focus on what you do best, and this will benefit both of you.
Exactly the same logic applies from a country’s point of view as it does from your own point of view. If you think international trade is not good for the economy then you should be growing your own food.